Biltmore Fashion Park

Phoenix, Arizona

Client: Westcor Partners

After 42 years, the Biltmore Fashion Park – at one time the grand lady of the Phoenix shopping experience – is getting a facelift. The owners' primary goal in transforming the mall is to offer luxury retail with a strategic operational initiative called Lumenati, which fosters a higher level of service between the mall owners and their exclusive retailers.

Design Workshop's mission is to preserve the current park setting while enhancing and updating the elite atmosphere for a comfortable shopping experience. The landscape treatments will be integrated with the architectural renovations, including updating of the iconic central fountain. The plan will also incorporate the addition of the City of Phoenix's pedestrian underpass to cross Camelback Road. Once implemented, the design will offer comfort to shoppers by providing shade, water and a variety of temperature zones. The renovated mall will create an elite shopping environment that offers gathering areas where children can play, employees of the mall can get to know each other and people can shop, meet and people-watch in an inviting atmosphere.